Here are 3 Benefits of using A Wedding Planning CRM
Customer relationship management (CRM) is much more than a digital diary. For wedding and event planners, this essentially means more clients. The role of a good wedding planning CRM system is to track leads, qualify prospects and nurture new and existing client relationships. In its full potential, a wedding planning CRM will provide a guarantee of business growth. As a result, more couples mean more revenue. But what are the benefits of using a wedding planning CRM?
1. Lead Conversion
“CRM can lead to a 300% boost in lead conversion rates” (WebFX)
Adopting a good wedding planning CRM will increase lead conversion by acting as your personalised assistant, remembering every detail about your potential clients. Adopting a wedding planning CRM will keep track of:
- The full sales journey
- Client and vendor preferences
- Contact information, including email and contact numbers
- Follow up and reminders to ensure no details are missed
- Task management for task prioritisation
Without a doubt, with a wedding planning CRM, you are more likely to turn the “maybe” couple to a hard “YES” couple.
Moreover, the key to solidify this “yes” is to be attentive and show early on that you prioritise personalised experiences with your clients. In our last post, you can learn all about how to understand your clients. Check out our Wedo Planner Love Language Quiz.
2. Driving sales and boosting productivity
After implementing a CRM, businesses see an average 29% increase in sales revenue and a 34% boost in sales productivity” (CRM ORG)
Ultimately, without a proper system in place, it is very easy to feel overwhelmed and make mistakes, so in order to stay organised, wedding planners must prioritise working efficiently. This can look like:
- Effectively managing vendors and contracts
- Simplify client management and effective communication
- Automating your workflows to save yourself time
- Staying on top of deadlines, particularly if you are managing multiple weddings at the same time
- Staying organised, prioritising workload efficiently and delegating where necessary
Above all, the right wedding planning CRM for you and your business means working at maximum productivity every day.
3. Wedding planning crm- Improved client satisfaction and customer referrals
“53% of businesses experience improved customer satisfaction and retention with CRM tools” (CRM ORG)
Keep in mind that your happy clients are your best salespeople, translating into high-quality referrals for your business. Additionally, the job of a wedding planning CRM is to maintain customer satisfaction throughout the customer journey. Using a wedding planning CRM to make a note of all the small details relating to your clients will shape the dynamic of your relationship and make your clients feel seen and heard. As a result, happy clients mean glowing reviews, which is necessary in bringing in new customers without having to do too much heavy lifting.
Conclusion
In conclusion, with a wedding planning CRM solution like Wedo Planner, you can exceed the expectations of your clients year after year, invite new customers based on great referrals and work more efficiently. All in all, we hope you understand clearly the benefits of using a CRM as a wedding planner!
Wedding and event planners, schedule your free discovery call with us today to transform the way you work!
